Sue Ellen Bloch jokes that there is “a lot of Bloch” at 511 Mill St. in Green Lake.

“The building was previously owned by my husband’s family, and his cousins were raised in an apartment above,” she said.

Now there’s more “Bloch” in the building than ever.

Sue Ellen Bloch opened her third Green Lake venture, Endurance, in the historic downtown building last fall. It now joins coffee shop Sugar Lips, located next door, and garden center/landscape specialist Bloch’s Farm, located off Highway 23.

Endurance, though, is a new venture. It is a full-time flower and home-decor business, which also happens to now offer a floral designer Ripon residents likely know quite well.

Peggy Freeman, former owner of the Flower Basket — a flower shop located for many years in downtown Ripon — joined the business last month.

She’s an addition to the business that Bloch is thrilled about.

“I know a good thing when I see it,” she said of the expertise Freeman brings to Endurance.

Read the full story in the March 10, 2011 edition of the Ripon Commonwealth Press.

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