A book, a shield and a globe: Green Lake School District will adopt new logo to graphically depict its brand

GREEN LAKE SCHOOL district’s new logo may look something like this.

A book. A globe. A shield.

With those three symbols in hand, Green Lake School Board members appear close to approving a logo for their school.

They hope the logo, created locally with guidance from the district’s marketing committee — will convey the school’s brand in terms of academics, historic value and international focus.

Green Lake School Principal and committee member Mary Allen presented the board last week with several drafts of a logo, designed by Amy Arneveit of Fusion Creative in Green Lake.

... Allen explained the symbology. “The shield represents the history of Green Lake,” she said. “An open book represents the academic rigor of our school as well as well as open-mindedness.

“And then the globe in the center represents our IB [International Baccalaureate] perspective and international student perspective.”

The slogan generated a little discussion. ... “There was quite a bit of discussion on the word ‘environment’ — if that was the right word,” board and committee member Ron Triemstra said.

“But it kind of brings in the idea of environment, the lake — it can be used for different connotations,” Rouse said.

... The district really hasn’t had its own logo, with closest being its Lakers logo (featuring a frog) and the Tigershark athletic logo.

“To ease this confusion a stand-alone district logo has been created that will be used for all district communication,” Arneveit wrote in a proposal to the district. ...

To read the entire story, see the April 30, 2015 edition of The Ripon Commonwealth Press.

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