Don’t bet against Ross Krings.

The owner of Animal House Feed opened his new business Monday at 129 W. Fond du Lac St., the former Unique Auto Body & Towing building.

On that first day, Ripon resident Amy Benton insisted that her fussy Pomeranian Gracie wouldn’t touch one of the brands of nutritious dog food that Krings sells.

“She said, ‘I’ll bet you $50 that he won’t eat it,’” Krings recalled. “I just accepted it, because I was feeling pretty good. We’d had a good day.”

Krings gave Benton a sample for Gracie. That evening, Benton posted a Facebook video of Gracie gobbling up the PureVita-brand holistic pet food with the caption, “He can’t eat it fast enough.”

A $50 sale? “I won’t take her money,” Krings said.

Winning bets isn’t the only reason Krings is excited to begin his foray into retail in Ripon.

For more information on the business, including what brought Krings to Ripon, read the Oct. 13, 2016 edition of the Ripon Commonwealth Press.

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