Sports memorabilia and fine furniture.
Those may not seem like a natural pairing for Ripon’s newest downtown shop, but they make perfect sense at Forsberg’s, 322 Watson St.
It brings together the passion of owner Brian Forsberg with the expertise of his brother, Jason Scott, merging them into a single storefront.
“I don’t think there’ll be any other store in the country that has baseball cards and the most expensive furniture in the same location,” he said.
Forsberg, in fact, likes to describe the match in a unique way.
“I [say] the store is like a mullet: it’s all business up front [with the fine furniture]. And then the party [with the sports memorabilia] is in the back ...,” he said. “I want it to be quirky. It doesn’t matter if Oprah Winfrey [visits] — she’s going to be blown away that, ‘Oh, this is [Jason Scott’s] brother, the truck driver. I can get a good deal here. You can find this furniture in Texas or Vail, Colo., for $3,000. Why don’t I get it from the brother for $2,000?”
Creating that unexpected pairing in downtown Ripon occurred somewhat on a lark.