When Green Lake resident Dan Hutter and his friend, Mark Radler, opened Moboevo, a next generation transportation shop, in Oconomowoc last Spring, the duo knew they wanted to open locations across the state, but didn’t know where to open next.
Hutter moved to Green Lake three years ago with his wife, Patti, and three children. He chose Green Lake for the company’s second location because of its natural assets, bike trails and welcoming community.
“We were looking to grow and I think rural, destination locations are going to be our future,” Hutter said. “A lot of people are looking for outdoor recreation in this destination area.”
The Moboevo Gallery opened in the first floor of Town Square on Saturday, June 27, offering a variety of electric and non-electric bikes, scooters, recumbents, surfboards and kayaks.
All products are available for purchase, and select items will be available for rent.
Hutter noted the company has partnered with vendors from around the globe to provide reimagined product categories that will enable people of all abilities to move in different ways, on and off the water.
“Green Lake, in my opinion, could be the epicenter of biking — the number of people who loop the lake each year are just staggering,” Hutter said. “With technology such as electric bikes and other products, individuals of any ability can get around the lake now.”
Read the full story in the July 2, 2020 edition of the Ripon Commonwealth Press.