Declining ridership in Ripon taxis could mean users will face their second fee increase in less than a year.
In order to keep the service self-funding, the city is considering raising essentially every fee by $0.25 per ride.
This matches a fare increase put in place earlier this year.
“The last fare increase was Feb. 1, 2017, and that was 25 cents — so earlier this year,” said City Administrator Lori Rich at Tuesday’s Common Council meeting, responding to a question from Ald. Al Schraeder. “... Prior to that, we hadn’t increased the rates since 2009, so it had been quite a while since we’d had an increase.”
Driving the issue is a steady decline in ridership over the past few years.
Since hitting a high-water mark in 2013 with 38,403 trips, Ripon Taxi operator Brown Cab Inc. projects finishing 2017 with only 33,067 rides given.
That’s a 13.9-percent decrease over that period.